Announcing New Logo API

We are thrilled to announce the release of our Logos API in collaboration with Benzinga, an innovative financial media outlet and data provider. Using Benzinga’s curation of in-house, up-to-date logos, our API allows clients to display company logos on their platforms for both mobile and desktop formats. Our API covers over 7,000 equities, including major US exchanges, OTC listings, and fund families.

Every day, users operating on financial platforms are flooded with information on hundreds of companies. This massive amount of information can make it difficult to distinguish one company from another. By displaying a company’s logo, which is instantly recognizable, our API allows for their brand and individuality to stand out among the rest. “Logos drive engagement in securities often more readily recognized by their unique company brand mark than a ticker symbol or simple text name,” said TJ Paige, Head of Product for Benzinga.

Our Logos API not only strengthens brand awareness but benefits a platform’s user base. Providing a recognizable, high-quality visual aid minimizes trading errors and strengthens user trust and satisfaction. “Displaying brands and logos instead of sometimes confusing and changing symbols simplifies the end-user experience. We strive to help our customers build engaging services. Our new logos API will make that even easier.” said Stéphane Dubois, Head of Product.

The Logos API is a much-improved version of previous APIs. It is super flexible and lets users retrieve logos using any identifier (including CUSIP, ISIN, FIGI, and SEDOL) and our powerful symbology timeline. Users can choose between light and dark logos and every logo has a transparent background for easy inclusion in your app or website. Users can also customize the size of each logo while preserving the aspect ratio using our smart scaling technology. Because we automatically map funds by issuers, our Logo API also provides extensive coverage of ETFs as well.

For more information on Logos API, contact sales here.

Image courtesy of eToro.

Alexana Dubois

Contributing Editor

About QUODD

QUODD is a leading global provider of market data on demand. Servicing nearly 2,000 institutions across the financial services industry, we offer our clients access to over 250 billion data points across global equities, fixed income, indices, options, futures, and end-of-day pricing from more than 150 international exchanges, via one of our two key product sets: (1) QX Digital Platform and (2) QX Marketplace.

Powered by our proprietary technology and cloud-based infrastructure, we enable customers to source tailor-made data products in formats of their choice, anytime, anywhere. Together with our flexible pricing model, transparent billing process, and world-class support team, QUODD is putting control back in the hands of data consumers across the end-to-end fulfillment journey.